# Snuffing Out Podcast Bullsh
t with Lumavate's Stephanie Cox and Michelle Lawrence

Marketing as we know it is changing. Right here. Right now. And what a better way to learn about the new era of enterprise marketing, amplified marketing, than learning from those who are already incorporating it into their strategies and becoming experts themselves?

Grab your hard hats and eye protectors because we’re breaking some myths on this episode AMP: The Amplified Marketing Podcast.

We’re joined by Lumavate’s President and Host of the Real Marketers Podcast, Stephanie Cox, and Senior Marketing Specialist, Michelle Lawrence, as they share their thoughts on how a podcast fits within a marketing strategy.

And you probably won’t be surprised to learn that they also know from personal experience how a podcast can fuel your content strategy and make it easier to ahem...amplify your content to feed all your other channels.

## Episode Overview
This is a podcast episode titled, Snuffing Out Podcast Bullsh
t with Lumavate's Stephanie Cox and Michelle Lawrence. The summary for this episode is:
When we talk about amplified marketing, you’re going to hear “audio and video content.” A LOT. And for good reason. Things like webinars, video series, and yes, even podcasts are filled with some of the richest, expert-driven content you can find out in the world. This kind of content is truly poised to be reused, repurposed, and wrung out across channels.

But when it comes to podcasting specifically, there seem to be a lot of perceptions about what podcasting is and isn’t. My guests today are here to put their own cards on the table and discuss the myths and misconceptions about podcasting that they believe might be holding brands back from expanding into this powerful channel.

### Key Takeaways
- **03:34 - 05:19** 🎙Marketing Myth #1: Your CEO should be your podcast host  
- **05:21 - 09:25** 📣 Marketing Myth #2: There's a podcast for everything, and you'll never break through the noise  
- **09:27 - 11:58** 🥵 Marketing Myth #3: Podcasting is hard  
- **11:59 - 14:56** ⏳Marketing Myth #4: You can only market new content for a couple weeks after release  
- **15:01 - 16:33** 📲 Marketing Myth #5: Podcasts should generate leads

### Today's Guests
#### Michelle Lawrence
| Senior Marketing Specialist, Lumavate
- [Connect with Michelle](https://www.linkedin.com/in/michelle-lawrence-b80387126/)

#### Stephanie Cox
| President, Lumavate
- [Connect with Stephanie](https://www.linkedin.com/in/stephaniecox/)

### Discussion Highlights
1. **Marketing Myth #1: Your CEO should be your podcast host**  
   - It’s about finding the right person who enjoys talking to people, knows how to listen, and is passionate about the topic.

2. **Marketing Myth #2: There's a podcast for everything, and you'll never break through the noise**  
   - There's a wealth of podcasts out there, but something unique in your approach can attract an audience.

3. **Marketing Myth #3: Podcasting is hard**  
   - While it takes effort, having a clear purpose and researching can set a podcast up for success.

4. **Marketing Myth #4: You can only market new content for a couple weeks after release**  
   - Continuously promoting older episodes can keep them relevant and valuable.

5. **Marketing Myth #5: Podcasts should generate leads**  
   - Positioning a podcast as a brand builder rather than a traditional lead generation tool can yield significant long-term benefits.

### Additional Resources
- [Real Marketers Podcast](https://listen.casted.us/public/12/Mobile-Matters-748aa039)

### Conclusion
The episode emphasizes the importance of myths in podcasting and how debunking them can empower more marketers to harness the potential of audio content in their strategies.