# Set Up Your Supply Chain With Sam Jacobs

In the beginning stages of your B2B podcast, you brainstorm all of these innovative content pieces that will surely make your podcast stand out against competitors. One problem though, the final cut of the episode feels flat.

Well, that’s because there’s more to a successful podcast than the format you've chosen. Behind all great podcasts is a great interviewer. They’re the ones pulling the strings and if they aren’t bringing authenticity to their aspect of the show, the rest can fall behind.

In this episode of The Casted Podcast, we speak with [Sam Jacobs](https://www.linkedin.com/in/samfjacobs/), Founder of Revenue Collective and host of _[The Sales Hacker Podcast](https://podcasts.apple.com/us/podcast/the-sales-hacker-podcast/id1369291464)_, to discuss how modifying the production and the interview aspects of his show led to over 30,000 downloads as well as being an impactful source in the sales world.

Episode 8  \\| 25:21 min

This is a podcast episode titled, Set Up Your Supply Chain With Sam Jacobs. The summary for this episode is: Sam Jacobs is the host of The Sales Hacker Podcast, a show designed to give you tangible, practical insights about B2B sales. He has been behind the mic since 2017 and attributes his early success to an unfair advantage, the built-in Sales Hacker audience of 100,000+ email distribution list and recognition early on.

## Key Takeaways
- Have a Perspective and a Point of View 👀
- The 2 Biggest Challenges ✌️
- Setting up your Supply Chain ⛓
- Consistently have Interesting Ideas 🧠
- You Don’t Need a Million People to Listen to your Podcast 👥
- Be Strategic. The BIG Takeaways ✍️

## Digging into Key Takeaways

### Have a Perspective and a Point of View
When you go to the grocery store, do you find yourself mostly buying big name brands or the more of the generic store-name brand? Normally, it depends on the shopper, but mainly you stick to the brands you know and occasionally step out of the box to try something new. Well, the same goes for when you are asking your guests questions on your show. Both your guests and audience want to hear those questions that most interviewers might not ask. Give them a new perspective by going past the generic format of the interview and incorporate your own set of questions that you know your listeners will want to find out.

### The 2 Biggest Challenges✌️
Sometimes, when having a guest on your show, it might not always go to plan. Maybe you feel that you’ve run out of questions to ask them and find yourself needing more information before you end the interview. Or perhaps you see that the answers you’re getting feel too simplistic. This can happen to most interviewers, and the best thing to do when in those situations is to not let the conversation beat you but to continue asking questions that get your guest excited to be sitting in on your show.

### Setting up your Supply Chain⛓
Regarding the structure of your podcast, find ways to create a "process" to generate authentic content. For example, by applying the same layout to your show, such as segments, or music your audience feels as if they are listening to an experience rather than just a mod podge of content. Also, find new ways to get the most out of your interviews. Create new segments that you can produce throughout the week to engage with your audience to boost morale.

### Consistently have Interesting Ideas
In the launching stages of your podcast, there’s this shiny idea that you can’t wait to get to release out into the world. Your first few episodes are keeping up with that same energy, but then once your fifth episode hits, you’re finding that each episode is starting to sound the same. Don’t worry, that’s normal. The problem with generating content is finding ways to incorporate new ideas that will fit into your existing authentic format.

### You Don’t Need a Million People to Listen to your Podcast
Audience, Audience, Audience. That’s ultimately why you’re creating this podcast, right? To generate a huge following? _Not necessarily_. In the B2B podcasting realm, it will pay off more if the show is able to generate content to a few interested consumers, who could potentially turn into life-long customers rather than listeners who only tune in once in a while.

### Be Strategic. The BIG Takeaways ✍️
In order to make your show excel at being its authentic self, know that it will take time. All great things do. Focus on tending to the podcast’s versatility by shifting your attention to the production aspect of the show. Also, push your guests to want to promote themselves on the show instead of just answering the list of questions you’ve prepared for them. By mining to these small details, the show can make a BIG impact on not only each individual episode but the overall experience of your podcast.