# (Re)Sessions Lesson #1: Repurpose Existing Content for Maximum Value

As we’ve seen recently, the current recession impacts content marketers in challenging ways. Tech brands in particular are reining in budgets and cutting staff. And yet there’s still so much work for the remaining team members to do. They still have to develop a revenue-generating marketing strategy while also creating meaningful and engaging content. They just have a lot fewer resources to do it all with.

To address how marketers are struggling to do more with less, we created a special limited series: The [(Re)Sessions](https://listen.casted.us/public/5/AMP%3A-The-Amplified-Marketing-Podcast-9dcb945f?hsCtaTracking=1ae154b5-e667-4d56-8e6d-7378348713fa%7C72fa26a7-6847-4d9a-a719-ca822dc38362) which focuses on the questions on every marketer’s mind when dealing with the most certain thing — uncertainty.

In this post, we’re taking a look at one of the best lessons we’ve learned during this recession: Repurpose the content you’ve already created to get the most marketing value out of it. Hear from our guests about how they’re doing it and get advice on how you too can adapt to cutbacks yet still serve up high-quality content experiences to your audience.

## **Share Your Genius**

The moment your content marketing team takes a hit — maybe you’ve lost team members or maybe that budget you were counting on to round out the year just evaporated — you have to get more value out of everything you’ve already created as well as everything you’re going to create for however long this recession lasts.

That’s where Casted CEO Lindsay Tjepkema and [Rachel Downey](https://www.linkedin.com/in/rachelelstsdowney/), Founder and Executive Producer at [Share Your Genius](http://www.shareyourgenius.com/), an end-to-end podcast agency, deliver insight on how to brainstorm and plan your content strategy and then wring out everything your team produces, something you should be doing anyway, but in a recession, it’s even more critical to do more with less.

**Key Takeaways:**  
🎙 1:55-2:39 Are you under-leveraging your podcast content?  
💡 9:18-10:51 How to repurpose podcast content for all your marketing channels  
🙋‍♀️ 14:26-14:54 The importance of standing out and owning your lane during a recession

## **MarketMuse**

Why do we want to repurpose content for as many channels and formats as possible? As [Jeff Coyle](https://www.linkedin.com/in/jeffcoyle/), Co-Founder and Chief Strategy Officer at [MarketMuse](https://www.marketmuse.com/), a content intelligence platform company, shared with Lindsay on the show, there is no “one size fits all” medium, and multiple formats increase a brand’s chances of reaching their audience.

**Key Takeaways:**  
🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate  
💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time  
👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience  
🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

## **StudioPod**

A common theme here is that podcasts are one of the most productive content sources you can rely on in a recession. This is something that [Julian A. Lewis II](https://www.linkedin.com/in/julianlewis/), Founder of [StudioPod](https://studiopodmedia.com/), a full-service podcast media and production company, knows well, and it’s why he’s doubling down on conversational content.

**Key Takeaways:**  
🗣 03:12 - 06:08 Why customer conversations are back and better than ever  
📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content  
👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

## **Repurpose Everything**

In case you need a final reminder, repurpose, reuse, refresh all your existing content to stretch your resources as far as you can. When the economy gets back on track, you’ll already be out in the lead by making the most of what you’ve already made.